Quality built on Integrity, powered by Trust, and delivered with Transparency
Types of Fraudulent Activity in Market Research
Despite rigorous safeguards, fraudulent behavior can still threaten the integrity of market research. Common forms include:
Unqualified Respondents
Individuals who misrepresent their job title, qualifications, or experience to participate in studies for which they do not meet the criteria.
Bots and Fake Traffic
Automated systems or low-quality traffic sources that submit fake responses to online surveys, skewing results and compromising data quality.
Identity Theft
The use of stolen personal information—often obtained through data breaches—to fraudulently complete surveys. In some cases, a single data point like a Social Security number can be misused to impersonate a legitimate respondent.
How We Detect & Prevent Fraud
Consistency Checks
Survey Completion Time Analysis
Verification of Contact and Location Data
Device Fingerprinting
Continuous monitoring of responses
Repeating key questions throughout the survey to identify inconsistent or contradictory responses, which may indicate deception or inattentiveness.
Evaluating text inputs for signs of plagiarism, irrelevant content, or bot-generated responses helps us identify low-quality or fraudulent participation.
Each device (laptop, tablet, smartphone) has a unique fingerprint. We use this data to detect duplicate entries and identify survey-stuffing tactics that rely on VPNs or frequent IP changes.
Conduct Survey Campaigns
Review of Open-Ended Responses
IP Geo-fencing
Proxy & Browser Detection
Automatic Fraud Detection Technology
We’re here to Help!
We take data quality, privacy, and compliance seriously. If you have any questions or concerns regarding data integrity, protection, or privacy practices, our dedicated Data Protection Officer (DPO) is here to help.
Contact our DPO at: dpo@anantanityresearch.com
